Casa Ekselente: Solving family problems in the most excellent way

Solving family problems in the most excellent way

The Covid-19 pandemic did not spare anyone, in the Philippines or anywhere else in the world. Businesses big or small, travel and tourist destinations, and even the small sari-sari store, did not escape the wrath of the deadly virus. Even for families like the Ekselente's.

The Ekselente family is your typical Filipino brood that struggled a lot during the pandemic. They own a resort, which both serves as their family home and prime source of income. With no visitors because of the lockdowns and community quarantines, the family business is losing money for lack of income. Worse, the family is considering selling the resort to be able to survive.

Now, an archetypal dilemma that would test their values, and whether would they be able to keep the family together and how in such stressful times was told through the eyes of the family’s helper or “Kasambahay,” Ofelia, who remained loyal and true to the Ekselente family. She shared their difficulties and heartaches and even went the extra mile to help the family that had been good to her by staying with them, to help them keep themselves together as they go through their challenges.

The Escalantes showcased several facets of family life: the father's emotional struggles, the resolve of the mother whose stabilizing force is tested constantly, and their son and daughter are in as they suddenly faced a sudden turn from the life that they were used to before the pandemic when everything was still sweet and rosy.

The story of the Ekselente family is compelling and brought to life through a six-part series that features real-life scenarios, pleasant and rejuvenating coupled —sometimes heart-wrenching—music, as the family went through their daily struggles, their life suddenly turned upside down.

The father, Jojo Ekselente, a former Overseas Filipino Worker (OFW) who bought the resort to show that he is capable of giving his wife and children a comfortable life, His wife who comes from a well-off family, and his children, who grew up and barely knew him since he was always overseas working. He returned to the country because of the pandemic but struggled to find a decent job.

Soledad “Sol” Ekselente, the resolute rich kid, struggles to keep the resort and her family intact, even with zero experience of running a business, let alone running a household because she was a unica hija. She is trying to learn how to handle things, no doubt, but the hardships kept piling up, like whether to sell the resort or not and keeping away from her arrogant mother.

David Ekselente, the “chill” guy, his sister's exact opposite. A “gamer” and seems to lack that competitive fire his sister has, he would rather settle with what he has at the moment rather than chase the bigger things in life. He is not too preoccupied with the family’s problems since he has problems of his own.

Cheska Ekselente, the youngest member of the Ekselente, she is very much like his father when it comes to being competitive and a go-getter—an ambitious Dean’s Lister in college and an aspiring social media influencer. She is driven by the desire to be fully independent and will stop until she achieves her goals, yet she longs for attention from her father whom she doesn’t know much since he was always out of the country working, until now when he became jobless but may soon return for work and may leave the country again.

Finally, the matriarch, Lola Beatrice (Sol’s mother) is the picture-perfect rendition of an Alta Sociedad mother– nosy, sneering, condescending—but can be deemed overprotective to Sol since she is her only daughter. She makes known her despised for his son-in-law, rubbing in his incompetence by spoiling her grandchildren by giving them what they want just to despise their father.

Casa Ekselente is a six-episode story that was part of an impressive digital marketing promotion initiative for 2022 presented by Taiwan Excellence, and ably utilized the power of cohesive content to broaden engagement and reach. The story of the Ekselente family is part of a strategy that used organic and creative content in order to generate organic reach and enervate product and consumer connection for six Taiwan Excellence Award-winning brands such as Juliart, Asus, Acer, and FECA during the regular scenes.

For the scenes that involved music, on the other hand, the brands that were seen were Gigabyte, Annie’s Way, Aromase, Johnson Fitness, Tatung, and Transcend.

The results for Casa Ekselente were impressive and significant, wherein the six episodes garnered over 900,000 views on Facebook and Instagram. It was, indeed, a successful move for Taiwan Excellence that employed excellent strategies in order to achieve excellence and achievement in digital marketing.