Paris Baguette is expanding its global presence by launching a regional manufacturing hub in Johor, Malaysia.

Paris Baguette is expanding its global presence by launching a regional manufacturing hub in Johor, Malaysia.

Strategic Growth to Strengthen International Supply Chain and Meet Rising Global Demand

JOHOR BAHRU, MALAYSIA, 25 FEBRUARY 2025 – Paris Baguette, a prestigious bakery brand under the SPC Group, has officially inaugurated its latest regional manufacturing facility in Johor, Malaysia. This significant event was attended by YAB Dato’ Onn Hafiz Ghazi, the Chief Minister of Johor, Mr. Yeo Seung-bae, the Ambassador of the Republic of Korea to Malaysia, and Mr. Hur Young In, Chairman of SPC Group. The establishment of this hub underscores Paris Baguette’s dedication to global growth, enhanced production capabilities, and the provision of high-quality bakery products to international markets.

This facility represents a strategic advancement in Paris Baguette’s global outreach, facilitating a streamlined and efficient supply chain that bolsters the brand’s expanding footprint across Southeast Asia, the Middle East, and beyond. As the global demand for premium bakery products continues to escalate, the Johor hub is set to play a crucial role in enhancing production capabilities, optimizing international distribution, and solidifying SPC Group’s status as a key player in the global food sector.

During the inauguration ceremony, Mr. Hur Young In, Chairman of SPC Group, remarked: "With the Johor Production Centre as a strategic hub, we aim to bring wholesome and delightful flavours to the 2 billion consumers in the Halal market, spanning Southeast Asia, the Middle East, and beyond."

Often called Malaysia's southern gem, Johor is quickly becoming one of the most dynamic economic centers in the area. With the newly signed Johor-Singapore Special Economic Zone (JS-SEZ), the state is poised to replicate the transformative successes of Shenzhen and Hong Kong—enabling seamless cross-border trade, drawing high-value investments, and promoting economic integration. As Johor progresses towards becoming a global business and innovation hub, the presence of Paris Baguette here aligns perfectly with the region's increasing potential as a strategic gateway to Southeast Asia and beyond.

Johor’s Chief Minister Dato’ Onn Hafiz Ghazi praised the company’s investment and commitment to the region, stating: “Paris Baguette’s decision to establish this hub in Johor is a strong affirmation of our state’s appeal as a global business and manufacturing destination. With our infrastructure, connectivity, and skilled workforce, Johor is ready to support leading international brands in their expansion efforts. We welcome Paris Baguette as part of our growing industrial ecosystem and look forward to seeing their continued success.”

The Paris Baguette Regional Manufacturing Hub in Johor is designed to support the brand's rapid expansion across key international markets. The hub features seven advanced production lines that can produce up to 100 million bakery items annually, providing a steady and scalable supply to meet global demand. 

A key aspect of this facility is its Halal certification, which adheres to some of the strictest food safety and quality standards in the world. Malaysia's globally recognized Halal certification is known for its excellence in food hygiene, sourcing, and production processes. With this certification, Paris Baguette ensures its products meet the highest standards of quality, safety, and cleanliness, enhancing consumer trust worldwide.

This marks a significant milestone in the global expansion of Paris Baguette, stated Mr. Hur Jin Soo, President of SPC Group. "Our entry into the Malaysian market transcends mere production capacity enhancement; it is fundamentally about establishing a robust foundation for future development. This facility enhances our international supply chain, enabling us to serve our global clientele with improved efficiency and consistency. Positioned strategically in Southeast Asia, we are now better equipped to access key global markets swiftly and effectively, ensuring that our premium bakery products reach a wider audience than ever."

With approximately 4,000 locations globally, Paris Baguette continues to be one of the quickest expanding bakery brands in the international market. The launch of this regional manufacturing hub is a key element of SPC Group’s wider plan to bolster its status as a global frontrunner in the bakery and food production sector.

For more info, please visit https://www.parisbaguette.com.sg/ or contact Ms. Charlene Chen at charlene.chen@parisbaguette.com.sg

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About Paris Baguette

Paris Baguette, born in 1988, is a global bakery brand of SPC Group, a leading South Korean food and confectionery corporation. From its modest beginnings, the chain has grown steadily to become the No.1 bakery in Korea.

From 2004, the brand has expanded internationally, the brand operates around 4,000 stores worldwide across the United States, Canada, France, UK, China and Southeast Asia, solidifying its reputation as a truly global premium bakery brand.