SM Supermalls and PNP Anti-Cybercrime Group Join Forces to Promote Public Awareness on Cybersecurity
SM Supermalls and PNP Anti-Cybercrime Group Join Forces to Promote
Public Awareness on Cybersecurity
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Strengthening
Cybersecurity Awareness
The partnership
between SM Supermalls and the PNP-ACG highlights their shared mission to raise
public awareness on cybercrime prevention. L-R: Karen C. Zabaljauregui, Senior
Assistant Vice President for SM Lifestyle, Inc., Engr. Junias M. Eusebio,
Operations Vice President for SM Supermalls, PBGen. Matthew P. Baccay, PNP
Acting Director for Investigation and Detention Management, PBGen. Bernard R.
Yang, PNP Acting Director for Anti-Cybercrime Group.
Manila,
Philippines – September 2, 2025. SM Supermalls and
the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) have
formalized their partnership through a Memorandum of Agreement (MOA) signing
held today at the SM Supermalls Headquarters Boardroom in MOA Square, Pasay
City.
The partnership
highlights SM Supermalls’ commitment to championing public safety and security
by supporting the PNP-ACG’s efforts to raise awareness on cybercrime
prevention. Under the agreement, SM Supermalls and SM Cinemas will provide free
airtime for the PNP’s educational and awareness campaigns, playing their video
advertisements across Cinema and LED screens in malls nationwide. These
campaigns are designed to inform the public about the risks of cybercrime,
promote responsible digital practices, and encourage proactive community
involvement in ensuring online safety.
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Cinema Screens for
Cyber Safety
Attendees watch as
the PNP-ACG unveils its new video, set to be aired across SM Cinema screens
nationwide. The campaign seeks to educate millions of mallgoers on the risks of
cybercrime, promote responsible digital practices, and inspire proactive online
safety.
The
PNP-ACG, the national law enforcement unit mandated to prevent and combat
cybercrime, emphasized the importance of public engagement in maintaining
peace, order, and security in both digital and physical spaces. The MOA signing
marks a strengthened collaboration between government and the private sector to
safeguard Filipinos against online threats.
Championing
Cyber Safety | PBGen. Matthew P.
Baccay, PNP Acting Director for Investigation and Detention Management,
delivers his message of support for the nationwide advocacy campaign against
cybercrime, reinforcing the call for safer and more responsible digital
communities.
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Safety Beyond Shopping | Engr. Junias M. Eusebio, Vice
President for Operations of SM Supermalls, affirms the company’s commitment to
providing safe spaces both offline and online during the MOA signing with the
PNP-ACG.
“SM Supermalls
is more than just a hub for shopping, leisure, and community gatherings. We are
also a partner in ensuring the safety and well-being of millions of Filipinos
who visit our malls and live their lives online. This partnership with the
PNP-ACG is an extension of our mission to provide a secure environment both
offline and online,” said Engr. Junias M. Eusebio, Vice President for
Operations of SM Supermalls.
A United Front Against Cybercrime
| SM Supermalls executives and PNP-ACG officials come together to champion
online safety through nationwide awareness campaigns.
This initiative
forms part of SM’s broader advocacies in supporting government services,
protecting public welfare, and building a safer and more informed community.
About SM
Supermalls Government Services
Celebrating 40
Super Years of Evolving with You, SM Supermalls marks a new era of
strengthening its commitment to public service by building on its greatest
asset: its connection with the Filipino people. Through the Government
Service Express (GSE), SM brings essential government services closer to
communities by hosting key agencies in one-stop hubs across select malls
nationwide. From ID applications and business registrations to permits and
renewals, SM redefines the public service experience—making it safer, more
convenient, and more inclusive. By building strong partnerships with government
institutions, SM grows its social capital and empowers every Juan to access the
services they need with dignity and ease.
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