Top 3 Things You Can’t Miss at HIMBON: The 39th Negros Trade Fair

Top 3 Things You Can’t Miss at HIMBON: The 39th Negros Trade Fair

Culinary Creations by Rising Negrense Chefs - Two Negrense talents wowed the crowd and stole the spotlight during the  media launch of Himbon: The 39^th Negros Trade Fair last Aug 26, 2025—and their names are worth remembering. Their gastronomic menu was just a taste of what’s possible: innovative, world-class, and proudly Negrense! 

This year, the Negros Trade Fair makes its historic debut at SM Aura—and it’s bringing with it  the flavors, fashion, and flair of Negrense heritage. Here are the main reasons of must experiences for foodies, fashionistas, and lifestyle lovers you don’t want to miss:

#1 Heritage Weaves, Modern Fashion & Accessories
Handwoven Hablon, hand-smocked dresses, and chic tropical fibers reimagined for today’s wardrobe. Paired with striking local jewelry and artisanal accessories, these pieces prove heritage and modernity can walk the runway together.

#3 Artisan Sweet & Savory & Pasalubong Stock up on flavors that define Negros: – From  Mumshies’ delicacies to Virgie’s home-made mango tarts and pastries, plus savory favorites  like the Ereneta-Manaloto’s bottled Chorizo de  Bacolod and a lot more— Sweet or savory,  these iconic bites are made for gifting—or for  keeping all to yourself. 

#3 Artisan Sweet & Savory & Pasalubong Stock up on flavors that define Negros: – From  Mumshies’ delicacies to Virgie’s home-made 
mango tarts and pastries, plus savory favorites  like the Ereneta-Manaloto’s bottled Chorizo de  Bacolod and a lot more— Sweet or savory,  these iconic bites are made for gifting—or for  keeping all to yourself. 

Experience More at HIMBON

Beyond shopping, HIMBON is a celebration of Negrense culture. Sip on Don Papa rum and locally crafted wines as live acoustic  music fills the air, bringing the warmth of Negros hospitality right to the city. Let the fair inspire your next adventure with  showcases of pristine beaches, heritage haciendas, and food tours—each one an invitation to experience Negros firsthand.  And of course, every artisan booth and styled corner is a story waiting for your feed, so don’t forget to capture your  #HimbonMoments along the way.

At its core, HIMBON means “to gather.” And this fair is exactly that—a gathering of food, fashion, and heritage that  celebrates both tradition and modern creativity.

• Save the Date: Sept 23–28 | SMX Convention Center, SM Aura

• Taste. Shop. Celebrate. Experience Negros like never before. 

About SM Supermalls MSMEs

Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and  operators with 88 malls nationwide—marks a new era of connecting communities and redefining the malling experience  through sustainability, innovation, and inclusivity. SM also champions Filipino entrepreneurship, empowering MSMEs— driving local growth, showcasing homegrown talent, and fueling the Filipino spirit of enterprise.