THE ICONIC BLUE MAGIC OPENS AT SM CENTER SANGANDAAN

THE ICONIC BLUE MAGIC OPENS AT SM CENTER SANGANDAAN

For many Filipinos, Blue Magic has long been part of life's milestones. From teddy bears and novelty gifts to keepsakes for birthdays, graduations, and anniversaries, the homegrown brand has spent nearly four decades helping customers celebrate special moments.

Now, shoppers in Caloocan have easier access to those gift favorites with the opening of Blue Magic's newest store on the Ground Floor of SM Center Sangandaan, conveniently located near Watsons.

Founded in 1985, Blue Magic has grown into one of the country's most recognized gift retailers, offering plush toys, novelty items, home décor, and gift selections for every occasion. Its enduring appeal lies in its ability to pair affordable finds with sentimental value, making it a familiar destination for generations of Filipino shoppers.

The new store features a wide selection of gifts for birthdays, anniversaries, graduations, holidays, and everyday celebrations. Whether shoppers are looking for a simple token of appreciation or a meaningful present, the store offers gift ideas for every budget and occasion.

Customers can also enjoy added benefits through the Blue-tiful Rewards program. With purchase receipts totaling ₱5,000 until December 31, 2026, shoppers can qualify for VIP status and receive 10% off select regular-priced items for one year.

For shoppers who are closer to SM City Grand Central, Blue Magic also operates a pop-up store on the mall's 5th Floor, providing another convenient destination for finding thoughtful gifts.

With the opening of its newest branch at your most loved SM Center Sangandaan, alongside its presence at SM City Grand Central, Blue Magic continues to make its signature gift selections more accessible to shoppers across northern Metro Manila.